A Candid And Indispensable Primer On All Aspects Of Advertising From The Man Time Has Called The Most Sought After Wizard In The Business 223 Photos. If you ve ever been interested in working at an ad agency, if you ve ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless McCann Erickson or the Got Milk campaign Goodby Silverstein , you must read this book Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine the pictures Ogilvy clearly states the best steps for breaking into the business If you ve ever been interested in working at an ad agency, if you ve ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless McCann Erickson or the Got Milk campaign Goodby Silverstein , you must read this book Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine the pictures Ogilvy clearly states the best steps for breaking into the business, the best steps for business owners and how to advertise for variou Quite an insightful and utterly engrossing read, although it would have been eveninteresting if we could read his opinions about the current state of advertising I enjoyed his writing a lot, and his main points still hold up well Sadly, his prediction about giant billboards and deception in political advertisement becoming obsolete was very, very wrong Thank goodness I had previously read Simon Garfield s Just My Type, otherwise I would have never been able to appreciate why sans seri Quite an insightful and utterly engrossing read, although it would have been eveninteresting if we could read his opinions about the current state of advertising I enjoyed his writing a lot, and his main points still hold up well Sadly, his prediction about giant billboards and deception in political advertisement becoming obsolete was very, very wrong Thank goodness I had previously read Simon Garfield s Just My Type, otherwise I would have never been able to This book was a required reading for my studies very informative and interesting A great book on advertising. Highly informative and wonderfully written Its full of personal anecdotes and glossy photos. If you want to have ANYTHING to do with advertising, you must read this book If you want to have ANYTHING to do with graphic design, you must have something to do with advertising Ogilvy is brilliant Even with the advent of the internet, the core of advertising remains the same because basic human motives remain the same, and what he has to say is still very relevant.While the rest of the book is packed with time honored strategies and tips, his talent is especially evident in the chapter dedicated to past advertising giants This might seem like a fluff chapter to those people just looking to absorb facts, but it is farvaluable he is showing you how to communica Ogilvy is brilliant Even with the advent of the internet, the core of advertising remains the same because basic human motives remain the same, and what he has to say is still very relevant.While the rest of the book is packed with time honored strategies and tips, his talent is especially evident in the chapter dedicated to past advertising giants This might seem like a fluff chapter to those people just looking to absorb facts, but it is farvaluable he is showing you how to communicate effectively in words in much the same way his highlig You can read it hundred times. I ve had this book in my shelves for a couple years and finally sat down to begin reading it recently And I m so, so, soooo mad at myself because I wish I had read this immediately when I first picked it up Although it was written decades ago and contains information that will be construed as outdated especially since the look of advertising has definitely changed substantially , a lot of it is still sound and relevant I don t work in advertising, but I was thinking of a ton of areas where th I ve had this book in my shelves for a couple years and finally sat down to begin reading it recently And I m so, so, soooo mad at myself because I wish I had read this immediately when I first picked it up Although it was written decades ago and contains information that will be construed as outdated especially since the look of advertising has definitely changed substantially , a lot of it is still sound and relevant I don t work in advertising, but I was thinking of a ton of areas where the information would be applicable for myself from marketing materials to interaction design and even just basic career work advice.Also, I m sure it could be said for a lot of books written over the Well he s definitely a salesperson, I ll give you that.One afternoon my friend asked me to source for her a book on advertising called On Advertising I found the book for her and on a whim attracted by the beautiful pictures in the first few pages, good one David bought a copy for myself Now I m no student or fan of marketing or advertising or copywriting In fact, my stance before this book, on people who worked with marketing, was positively negative I thought that they were a whole bunch Well he s definitely a salesperson, I ll give you that.One afternoon my friend asked me to source for her a book on advertising called On Advertising I found the book for her and on a whim attracted by the beautiful pictures in the first few pages, good one David bought a copy for myself Now I m no student or fan of marketing or advertising or copywriting In fact, my stance before this book, on people who worked with marketing, was positively negative I thought that they were a whole bunch of immoral people duping everyone in to mass consumption, cashing on the insecurities of the public, and convincing people they needed stuff